Location:
Dubuque, Iowa
Full time or Part time?:
Full time
Position Details:
- Assist in the development and budget related to enterprise-wide, strategic marketing plan
- Assist senior management in establishing marketing and sales goals, along with methods to qualify and quantify marketing successes
- Develop and execute marketing programs to support specific business objectives across Hartig Drug Company in support of our overall strategic marketing plan
- Market through various channels (i.e., digital, etc.) and segment databases working with large data sets of a private and confidential nature including but not limited to protected health information (“PHI”)
- Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
- Evaluate the impact of ongoing marketing programs in achieving their stated objectives
- Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
- Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and measuring results
- Partner with and oversee relationships with vendors, customers, and local business, non-profit endeavors, and community leaders
- Plan, develop, and execute external communication including press release, advertisements, and other marketing collateral in coordination with business operations and senior management.
- Keep abreast on industry trends and standards
- Collaborate with cross functional teams, through improved systems and processes
- Improve and increase paid search marketing and executing on media planning and buying in display, paid social medial plus targeting. Strong experience in Google Ads.
- Develop and maintain brand standards guide for internal and external use
- Lead social strategy, planning and execution
Experience:
- Experience building marketing programs and reporting on the results (retail and/or healthcare preferred)
- Exposure to digital and direct response marketing
- Strong writing and communication skills
- Strong project management and problem-solving ability, including metrics-driven thinking
- Strong customer service skills
- Ability to travel as necessary
Skills:
- E-commerce experience
- Photography experience and graphic design experience
Education:
- 4+ years of experience in marketing (retail and/or health care preferred)
- Bachelor’s Degree in Marketing or Business or similar
